https://www.hinasiddiq.com/home-1 daily 1.0 2026-03-23 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/37c87bd3-0605-4f5b-b0c1-8ced625eb6da/afreximbank.jpeg Home afreximbank twitter logo https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/ad77f9a2-64b3-46a3-bbce-c926e52bd8a8/pentagramdesign_friezelogo.jpg Home Frieze logo https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602351997511-EELIO6SM1FJZZMECY3F3/advocacyassembly_400x400.png Home Advocacy Assembly logo https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/860e2517-292b-468d-8e47-a2f363fac8c8/ana.png Home ANA twitter logo https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602176670372-7V6C10178I8TZ6OBUROO/create+logo+400x400.jpg Home CNN create logo https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1462c8a5-6dda-4686-af9e-438767d0790f/audemarspiguet.jpeg Home Audemars Piguet twitter logo 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Home saudi tourism twitter logo https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/f5a060c4-da19-41bc-8bde-aee9496811b4/visit+qatar.jpeg Home visit qatar twitter logo https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/7ec530a2-fc37-4bd4-a378-18a00b9c0cd8/chanel.jpg Home https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/26ec7fc9-1a2c-4709-8827-20e2f27b3de1/ukdit.png Home https://www.hinasiddiq.com/about daily 0.75 2026-03-22 https://www.hinasiddiq.com/work-1 daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/6d9631a5-8bd4-4e3d-9d04-3bbd469241bd/Screenshot+2025-05-13+at+11.44.15.png https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602427047040-PF35UUAD51141QHLBHAD/cnn-create-ralph-lauren https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602427788033-PGIVTZSAGAS1IE5R7GAN/advocacyassembly-ar-hp https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1603186409031-V8XQZ9Q3JUYTV4T61WUV/cnn-comicbookheroes-article https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602429511352-JUB6KEZPU25PH0D108P2/guardian-faroe https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602427949525-UZIXZVAOZOW98N9YVM38/eiu-dubai-hp Work - THE ECONOMIST In a new role in The EIU’s Content Solutions team (now Economist Impact), I advised Editors on producing videos like interviews and animations, dataviz and infographic content to complement white papers and sponsored B2B campaigns. Transformative work included creating brand guidelines for sponsored projects, where I established rules around logo placements and information hierarchy across all digital and video content. For a Deutsche Bank case study click here Clients included: Columbia Threadneedle, Dubai Tourism, Grant Thornton, Swiss Life, Phillips, GE Healthcare, Merck, Western Union, IBM. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1603199054558-V87WO7V65WWRQ5M87MNL/iplayer+radio+app+screens Work - THE BBC I held various roles at the BBC: Broadcast and Online Support for BBC Learning English at the World Service, Content Research at Bitesize, and managing content syndication for apps and new formats with BBC World Service Business Development. At BBC Music, I held a unique role working across the popular music stations Radio 1, 1Xtra and Asian Network, I focused on metadata, training producers on SEO and programme writing. As BBC iPlayer Radio (the predecessor to BBC Sounds) was being developed, and UK Radioplayer launched, I optimised audience facing content across social handles and BBC platforms to include over 1000 new artist links, images, tracklistings and contextually relevant copy to attract and retain audiences. My goal was focusing on artists from ‘specialist’ genres, diversifying talent representation, and promoting music from different communities. https://www.hinasiddiq.com/cnn-create-ralph-lauren daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602792972134-5NEPIFT8ZRWW4341TEUY/cnn+create+ralph+lauren Case Study: CNN Create x Ralph Lauren https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602793047997-V8FWJ4ZZF467PNU2ZT2N/cnn+create+ralph+lauren+pinkpony Case Study: CNN Create x Ralph Lauren https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602792905800-NIGE4NHUZL233P38OLK3/ralph+lauren+native+placement Case Study: CNN Create x Ralph Lauren https://www.hinasiddiq.com/case-study-advocacy-assembly daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602794567045-JASOTZR21LBIIV86UQLH/advocacy+assembly+arabic+course+video Case Study: Advocacy Assembly https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602794767656-K0MNLPA0RFIXPGSZCM7A/advocacy+assembly+instagram Case Study: Advocacy Assembly https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602794355073-R82OCDG1ARH6BGSCIDGZ/advocacy+assembly+course+page Case Study: Advocacy Assembly https://www.hinasiddiq.com/case-study-eiu-deutsche-bank daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602797473201-MU9TOQ5XA6QBG6CNIFLY/eiu+deutsche+bank+sponsored+site Case Study: EIU Deutsche Bank https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602797702155-LNVCMPUBRKVDLIBIV3CL/eiu+deutsche+bank+video Case Study: EIU Deutsche Bank https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1602797526706-AGN76DWHEVLY7WFJ10TD/eiu+deutsche+bank+infographic Case Study: EIU Deutsche Bank https://www.hinasiddiq.com/cnn-create-dhl daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1632219550737-6892ZIW2D0GKEUBR9JDG/nikita-rud-mEF00fo9YFE-unsplash.jpg Case Study: CNN Create x DHL https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1632219491553-GSM79FP65LX5W4B9YEI0/Package_copter_microdrones_dhl.jpeg Case Study: CNN Create x DHL https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1632219458191-Q7AKCSOQQK0EJTOJAJZ4/cnn-create-dhl-campagne-jupdlc-1-1.jpeg Case Study: CNN Create x DHL https://www.hinasiddiq.com/process daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/917d2f01-efe2-4414-b299-ba0a7cae632c/hsiddiq+content+strategy+diagram.png https://www.hinasiddiq.com/fellowship daily 0.75 2026-03-22 https://www.hinasiddiq.com/what-is-native-advertising daily 0.75 2024-06-01 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/2bdb138f-54b2-499c-95a0-8743c67f8eb5/cnbc-saudi-euronews-turkiye.png https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/3661cafb-5abc-4481-9960-68ce2c6004d2/marketingfunnel.jpg https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/c0f156ef-fd0e-49ae-94d9-fb85a1b38c0b/Screenshot+2024-06-01+at+10.31.32.png https://www.hinasiddiq.com/fellowship-the-agency daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/4510181e-64bd-4b91-a4b3-203d038aacf3/martina.jpg The Agency https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/5204db71-ce73-4e0a-a1a2-f21245c48a5c/hsiddiq-inn-userjourney.jpg The Agency A user journey for INN from a parody deck https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/c17204fa-c8ee-44ad-b96b-020082356e4d/james3.jpg The Agency https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/40e0d9de-5446-4fb8-9757-18e0ef4f8b8f/hsiddiq-inn-influencer-bios.jpg The Agency Two (AI generated) influencers from a parody INN deck https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/d5b5a9b9-01f5-4113-acfe-7d07388c1b85/james4.jpg The Agency https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/d8bd0e36-6330-4c13-8719-7f1dd9c36695/hsiddiq-inn-influencers-triangle.jpg The Agency A diagram showing how influencers can be used in branded content. Credit Hina Siddiq https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/e985cab7-c901-4c44-9744-985fcb8be17b/james2.jpg The Agency https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/db8179be-236e-4034-8852-4858d89cd0de/james5.jpg The Agency https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/1bbc11ef-630f-4bcb-9b9b-3e63af9fcf75/lucy1.jpg The Agency https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/991a3dae-5c7a-4de0-8cf8-79d171306111/memphis1.jpg The Agency https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/30b8d617-ed51-4022-9e75-8f598b66d969/Firefly+african+american+salesman+with+glasses+in+grey+suit+43730.jpg The Agency https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/d830dfda-87db-4b10-a0fc-e9afad57f7c1/Firefly+Latino+man+in+40s+wearing+glasses+and+a+blue+suit+holding+a+microphone%2C+with+zoo+in+backgrou.jpg The Agency https://www.hinasiddiq.com/illustration daily 0.75 2026-03-22 https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/4bcf5e10-e625-425f-a21f-ad7aba3dbe2c/scarab-Khephri.jpg Children's book Illustrations and sketches Egyptian scarab God Kephri seated on chair. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/d64597de-5d97-48ee-9fd3-859b2f2b11ba/Franklin_1.jpg Children's book Illustrations and sketches Franklin the monster. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/55ed5351-5067-4314-bcf0-7b86ace89ce9/hsiddiq-gecko2.png Children's book Illustrations and sketches Hamid the Gecko. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/172dbd60-42cb-4b0b-a46a-1a3bff76cf4e/preteen1.jpg Children's book Illustrations and sketches Preteen. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/77a6afa4-7639-47af-b1f6-4a6c39e7db49/hsiddiq-bubbles.png Children's book Illustrations and sketches Bubbles. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/92d08688-0f90-4d73-9b55-99be8cdea251/hsiddiq-portrait1.png Children's book Illustrations and sketches Man. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/5a75580a-3e9c-4d82-be41-0548df1ac538/kid1.jpg Children's book Illustrations and sketches Kid and apple. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/e97869dc-31f0-4a21-a437-ebdb07c00b31/hsiddiq-noahelephant.png Children's book Illustrations and sketches Noah the Elephant. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/d2dfdbf0-1ebe-465b-9b40-96beaded8490/scarab3.jpg Children's book Illustrations and sketches Scarab Beetle. Illustration by Hina Siddiq https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/de3a2eca-bc8f-40d0-a2a1-1d82338645a6/city_of_vines.jpg Children's book Illustrations and sketches City of Vines cover. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/e6b514b2-107f-4565-97bb-3585c3f7fd6f/zayd+little+superhero.jpg Children's book Illustrations and sketches Toddler Superhero. Illustration by Hina Siddiq. https://images.squarespace-cdn.com/content/v1/5f7f4112f286867d4bc2e5f1/e7136b0f-906b-484d-a2aa-aab5d7094f92/babyangel.jpg Children's book Illustrations and sketches Baby Cupid. Illustration by Hina Siddiq.