KEY SKILLS

Audience Development

Analysing trends and data, conducting research and surveys, and setting objectives for growth and engagement.

Content Strategy & Content Design

Establishing frameworks for creative ideas, using qualitative and quantitative data to justify decisions and guide ideas. Conducting audits, writing copy, and guides for UX, social and tone of voice; ensuring content meets user needs. Creating user journeys and flows.

Creative Strategy

Developing engaging TV, film, digital, audio and social media concepts and content for global audiences.

Editorial Content

Writing and editing articles, data visualisation, animation and film scripts as well as website microcopy. Assessing SEO, and generating documentation around best practice.

Marketing

Building plans, assets and ideas for cross platform campaigns. Assessing how to meet KPIs through thought leadership and brand integration.