MY APPROACH
Good creative and content strategies considers how information connects to audience needs. When designing and developing crossplatform campaigns, I use data to inform decision making, and consider the entire user journey and content ecosystem.
WHERE I’VE WORKED
I’ve worked in media focusing on digital, and introducing new ways of telling engaging, informative, and relevant stories.
WHAT I CAN DO
Concept Development & Creative Strategy
Developing audio, film, digital and social ideas for audiences all over the world, looking for universally relatable ideas.
Content Design
Conducting audits, writing copy, and guides for UX, social and tone of voice; ensuring content meets user needs.
Editorial Content
Writing and editing articles, data visualisation, animation and film scripts as well as website microcopy. Assessing SEO, and generating documentation around best practice.
Content Strategy
Establishing frameworks for creative ideas, using qualitative and quantitative data to validate aims. Analysing performance metrics and audience trends to generate ideas.
BRANDS I’VE WORKED WITH
Ideas I’ve pitched and developed have become award-winning film and digital content for companies across a range of sectors including: automotive, economic development boards, fashion, finance, logistics, luxury, technology, tourism and travel.
